Inside the barrel

Take a look inside our barrels and learn the stories of each of our brands. Get to know the founders, rum masters, and people that work in the distilleries every day.


In 1862, Don Facundo created the perfect white rum - Bacardí Superior. A smooth, refined white rum, perfect for mixing popular cocktails. It is a classic white rum with distinctive vanilla and almond notes developed in white oak barrels and shaped through a secret blend of charcoal for a distinctive smoothness.

Bacardí Superior doesn’t dominate like gin or disappear like vodka. It’s just right.

See the video


Casa Bacardí
Carretera 165 KM 6.2,

Each of our rums tells a story. Discover them all.

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